Integrity

I think a media practitioner greatest principle among the three moral virtues is the integrity. In integrity it means that state of being sound moral principle, uprightness, honesty and sincerity. It must be the integrity because all of the media practitioner must gain the trust of the person by being honest in the public, by delivering the news unbiased and not being accused in any illegal transaction for writing a false story. In this principle you will get also the credibility.